Our story begins when we, had a dream of allowing every individual to express their true selves, and their personal brands, and not a mass-produced "unique" corporate brand. We decided to change that, and in September of 2017, we launched Alef By Cordoba a custom shop in Odessa Texas. We started as solely a custom embroidery shop from our own living room. After a couple of weeks of promoting our Facebook page via ads, our first customer had come. But we realized ads were not going to cut it, we needed a visible public space to promote our ideas to the rest of our community, which led us to the Lubbock Flea Market. The first place where we truly realized what individuality meant. Every single client was a different design, text, or drawing. We learned, adapted, and succeeded in our small floor space. In less than 3 months we had changed to a bigger and a more popular are floor space within the Flea Market. Sadly, we realized, if we wanted to grow bigger we needed to move the shop closer to the town we were living in. On the bright side, we found the perfect location for our shop. We moved to 110 Walmart Court, Odessa Texas in the Summer of 2018.
We owe our success to growing organically, with the most trustable form of advertisement, word-of-mouth. Now, we have expanded into other printing industries and we are planning to continue.
Planning Our Tomorrow
Our vision is fast-paced, forward-thinking, and fashion-centered at its core, and all of our products reflect these ideals. We plan to expand our business and bring branding to the masses. Every person deserves an opportunity to make their brand stand out from the rest and showcase their business, club, or event.
Leading Our Today
Alef By Cordoba has been bringing exceptional style to shoppers far and wide since our founding, and we don’t intend on stopping anytime soon. Thanks to our innovative and service-oriented approach, Alef By Cordoba has been highly successful since day one. We are a company that does not conform with our current state we want to lead our industry, and keep bringing the best price and quality to everyone.
Fixing Our Yesterday
At Alef By Cordoba, we are always looking for the best environment-friendly products, materials, and machinery. When looking for brands, we search for ethically sourced and produced products, materials, and utilities. That's why we have always looked for the most modern machinery in the market to bring you the best product at a low cost, with as little waste as possible.