Our story begins when we, had a dream of allowing every individual to express their true selves, and their personal brands, and not a mass-produced "unique" corporate brand. We decided to change that, and in September of 2017, we launched Alef By Cordoba a custom shop in Odessa Texas. We started as solely a custom embroidery shop from our own living room. After a couple of weeks of promoting our Facebook page via ads, our first customer had come. But we realized ads were not going to cut it, we needed a visible public space to promote our ideas to the rest of our community, which led us to the Lubbock Flea Market. The first place where we truly realized what individuality meant. Every single client was a different design, text, or drawing.  We learned, adapted, and succeeded in our small floor space. In less than 3 months we had changed to a bigger and a more popular are floor space within the Flea Market. Sadly, we realized, if we wanted to grow bigger we needed to move the shop closer to the town we were living in. On the bright side, we found the perfect location for our shop. We moved to 110 Walmart Court, Odessa Texas in the Summer of 2018.

 

We owe our success to growing organically, with the most trustable form of advertisement, word-of-mouth. Now, we have expanded into other printing industries and we are planning to continue.